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St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today鈥檚 digital-first communication world. You鈥檒l learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You鈥檒l be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School鈥檚 state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 鈥 a 7.5 脳 increase 鈥 according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience 鈥 a requirement consistent across all majors in the Jandoli School. The school鈥檚 dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you鈥檒l also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    Bona's colleague surprises Hoffmann with Zonta rose for her role in uplifting women

    Mar 14, 2019, 09:28 by Tim Geiger
    Dr. Pauline Hoffmann was surprised to learn that her meeting with a colleague Tuesday afternoon was a farce. Oh, the colleague showed up, but not to discuss a publication they were working on.

    Dr. Pauline Hoffmann was surprised to learn that her meeting with a colleague Tuesday afternoon was a farce.

    Oh, the colleague showed up, but not to discuss a publication they were working on.

    Dr. Ren茅 Hauser (pictured right) arrived at Hoffmann鈥檚 office in St. Bonaventure University鈥檚 Murphy Building with a single yellow rose, the symbolic gesture from Zonta International for its efforts to improve the lives of women.

    Ann Marie-Sitter Tompkins (left), an elementary education lecturer and Zonta Club member, was also on hand for the presentation.

    Hauser, a member of the Olean Zonta Club chapter and an associate professor of education, nominated Hoffmann for 鈥渉elping women to be better, more confident and powerful versions of themselves without ever being demeaning or petty. I know, because she has done that for me 鈥 numerous times. Pauline is an inspiration to me and to many other women.鈥

    An associate professor and former dean of the Jandoli School of Communication, Hoffmann has organized and attended multiple service trips to Uganda as part of 天涯社区官网鈥檚 Embrace It Africa program. On her most recent trip, she met with dozens of Ugandan girls to teach them about hygiene, female health issues and safety.

    Three years ago, Hoffmann organized a campus committee to build off the success of March Madness and launch a women鈥檚 history project using the format of an NCAA basketball bracket. Voting in the 3rd annual March Into Women's History began Tuesday.

    鈥淧auline is obviously very accomplished, but the real reason I think she deserves this award is because of the way she goes above and beyond each and every day to lift women up and support other women,鈥 Hauser said.

    Founded in 1919, Zonta International is a women鈥檚 advocacy organization that has more than 29,000 members in 63 countries. The mission of Zonta clubs around the world is to make a global and a local impact.

    The Olean Zonta chapter has raised tens of thousands of dollars locally to support women undergoing treatment for breast cancer as well as supporting breast cancer research.

    The local club also works to make a global impact through several endeavors, one of which is making birthing kits to send to women in Uganda so that they are able to more safely give birth.

    The annual Yellow Rose Day coincides with International Women鈥檚 Day, a day when Zonta recognizes inspirational women. Members of Zonta nominate women who have mentored or supported them.

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    About the University: The nation鈥檚 first Franciscan university, we believe in the goodness of every person and in the ability of every person to do extraordinary things. St. Bonaventure University cultivates graduates who are confident and creative communicators, collaborative leaders and team members, and innovative problem solvers who are respectful of themselves, others, and the diverse world around them. Named the #1 regional university value in New York and #2 in the North by U.S. News and World Report, we are establishing pathways to internships, graduate schools and careers in the context of our renowned liberal arts tradition.