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St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today鈥檚 digital-first communication world. You鈥檒l learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You鈥檒l be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School鈥檚 state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 鈥 a 7.5 脳 increase 鈥 according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience 鈥 a requirement consistent across all majors in the Jandoli School. The school鈥檚 dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you鈥檒l also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    St. Bonaventure students addressed by members of the U.S. Consulate at Sant鈥橝nna Institute

    Jul 17, 2019, 11:41 by Tim Geiger
    A group of St. Bonaventure University students who are studying at Sant鈥橝nna Institute in Sorrento, Italy, had the opportunity to be addressed by members of the Naples-based U.S. Consulate.

    By Liam McGurl

    A group of St. Bonaventure University students who are studying at Sant鈥橝nna Institute in Sorrento, Italy, had the opportunity to be addressed by members of the Naples-based U.S. Consulate.

    Made possible through the coordination of St. Bonaventure alumna Mary Jo Polidore, 鈥78, this panel-style lecture at the institute featured Patrick Horne, Joshua Lawrence and Payton Gannon 鈥 members of the foreign service鈥檚 political, economic and commercial section.

    Programming began with an informal meet-and-greet breakfast in order for students to familiarize themselves with the visiting members. Sorrento Program Director Anna Bulszewicz kicked off the formal lecture with an introduction of the panelists and Sant鈥橝nna Institute President Cristiana Panicco, who offered student attendees a warm welcome to the Amalfi Coast.

    鈥淢y hope today, tomorrow and for the rest of your lives is to be open, look at the world as different 鈥 but look without judgment,鈥 Panicco said. 鈥淲hat is different is not bad all the time.鈥

    Much of the formal lecture surrounded the state department鈥檚 main roles in maintaining healthy relations between the United States and Italy.

    鈥淭he No. 1 duty of any diplomats, whether in embassies or consulates, is protecting Americans,鈥 Horne said. 鈥淧rotecting American business interests is No. 2.鈥

    Some of the Consulate鈥檚 more specific work involves ensuring American citizens have access to adequate healthcare while abroad, tracking immigration trends and intervening when American businesses are treated unfairly.

    Given St. Bonaventure鈥檚 academic focus on international politics and digital media while at Sant鈥橝nna Institute, the panel discussed how new, digital trends have changed the way the state department operates.

    鈥淓specially when it comes to raising awareness about social issues, such as LGBT month, or a lot of the social policies that America is trying to advance, or just talking about some of the good projects that we鈥檙e involved with 鈥 there鈥檚 nothing better than social media for getting that word out,鈥 Horne said, regarding how some social media trends benefit the Consulate.

    Cori Fagan, 鈥17, a graduate student at St. Bonaventure, said the lecture was engaging, particularly because of her academic background.

    鈥淭he portion of the lecture where the Consulate members discussed imports and exports was fascinating to me,鈥 said Fagan. 鈥淚n the school counseling program at St. Bonaventure, we don鈥檛 discuss international relations in business, but more so general cultural differences, so it was interesting to get that perspective.鈥

    The day鈥檚 programming ended with an off-site lunch for Sant鈥橝nna Institute faculty, student attendees and the panelists.

    For more photos and videos, follow the Sorrento Study Abroad Program on Instagram @studysorrentosbu.

    A photographer and communications specialist, Liam McGurl holds a master鈥檚 degree in integrated marketing communications from St. Bonaventure. He is spending the summer at Sant鈥橝nna Institute as an assistant director to his alma matter鈥檚 study abroad program in Sorrento.

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    About the University: The nation鈥檚 first Franciscan university, we believe in the goodness of every person and in the ability of every person to do extraordinary things. St. Bonaventure University cultivates graduates who are confident and creative communicators, collaborative leaders and team members, and innovative problem solvers who are respectful of themselves, others, and the diverse world around them. Named the #1 regional university value in New York and #2 in the North by U.S. News and World Report, we are establishing pathways to internships, graduate schools and careers in the context of our renowned liberal arts tradition.