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St. Bonaventure University

Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today鈥檚 digital-first communication world. You鈥檒l learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You鈥檒l be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School鈥檚 state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 鈥 a 7.5 脳 increase 鈥 according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience 鈥 a requirement consistent across all majors in the Jandoli School. The school鈥檚 dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you鈥檒l also gain hands-on opportunities through our many campus media outlets.



Program Information

Bachelor of Arts in Content Creation


    • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    Jandoli School of Communication to welcome more than 200 high school students to annual CommDay

    Oct 15, 2019, 12:16 by Tim Geiger
    The Jandoli School of Communication at St. Bonaventure University will welcome students from 17 high schools to its annual Communications Day (CommDay) on Friday, Oct. 18.

    The Jandoli School of Communication at St. Bonaventure University will welcome students from 17 high schools to its annual Communications Day (CommDay) on Friday, Oct. 18.

    CommDay creates the opportunity for high school students to come to campus and learn about the aspects of the broad field of communications. These students can explore what it鈥檚 like to be a broadcaster or reporter, the digital side of communications, the world of public relations and more.

    The event will feature 10 interactive workshops, a keynote address by ESPN鈥檚 Sr. NBA insider and 1991 St. Bonaventure graduate Adrian Wojnarowski, and an optional CommPetition in which school teams will create a compelling video, series of photos or feature/news articles addressing the CommDay 2019 topic,  鈥淐reating a United State of Media: Using Media to Unite in Divided Times.鈥

    The interactive workshops will touch on various topics in the communications field and are a great way to show and teach students about the vast career choices. Jandoli School faculty will be joined by several St. Bonaventure alumni to offer the following workshops:

    • 鈥淭he Magic of Marketing Communications鈥 by Mike Jones-Kelly
    • 鈥淭ake The Time to Take the Walk: The Best Advice on Writing鈥 by Dr. Chris Mackowski
    • 鈥淭urn Your Love of Instagram, Snapchat, or YouTube Into a Digital Marketing Career鈥 by Shelley Jack
    • 鈥淲hat It Takes to Broadcast Sports鈥 by Rick Karnath
    • 鈥淐reating #WOJBOMBS鈥 by Adrian Wojnarowski
    • 鈥淪ocial Media Is Not Just Random Posts: Tik Tok on the Clock - #AREYOUIN鈥 by Dr. William Northington
    • 鈥淚nteractive Reporting Exercise Involving the 2020 Presidential Election鈥 By Dr. Rich Lee
    • 鈥淭op Tips For Great Video鈥 by Mike Spong
    • 鈥淏reaking News: How Investigative Reporting Happens鈥 by Charlie Specht
    • 鈥淟ive 天涯社区官网-TV Newscast Experience鈥 by Anna Bulszewicz

    This year鈥檚 main topic of 鈥淐reating a United State of Media: Using Media to Unite in Divided Times鈥 is a way for the faculty to show students the important role communications has in society.

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    About the University: The nation鈥檚 first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2019, St. Bonaventure was named the #1 regional university value in New York and #2 in the North by U.S. News and World Report.

     

    Contact Us
    Chris Mackowski

    Dr. Christopher Mackowski
    Associate Dean of Undergraduate Programs Professor of Communication
    Plassmann Hall 224




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