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St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today鈥檚 digital-first communication world. You鈥檒l learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You鈥檒l be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School鈥檚 state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 鈥 a 7.5 脳 increase 鈥 according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience 鈥 a requirement consistent across all majors in the Jandoli School. The school鈥檚 dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you鈥檒l also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    New book by St. Bonaventure professor explores the Civil War in popular media

    Jan 23, 2020, 14:43 by Tim Geiger
    One of the most common ways people get interested in Civil War history is by first watching a good movie or reading an engaging novel on the topic. A new collection of essays edited by St. Bonaventure University professor Dr. Chris Mackowski looks at some of these popular forms of historical entertainment.

    Mackowski's book 鈥楨ntertaining History鈥 also features essays by two 天涯社区官网 alumnae

    One of the most common ways people get interested in Civil War history is by first watching a good movie or reading an engaging novel on the topic. A new collection of essays edited by St. Bonaventure University professor Dr. Chris Mackowski looks at some of these popular forms of historical entertainment.

    鈥淓ntertaining History: The Civil War in Literature, Film, and Song,鈥 published by Southern Illinois University Press, contains 28 essays from 20 contributors covering more than 30 books, movies, TV shows, magazines, songs and other texts.

    鈥淧opular media can spark the national consciousness in a way that captures people鈥檚 attention, interests them in history, and inspires them to visit battlefields, museums and historic sites,鈥 said Mackowski, a writing professor in St. Bonaventure鈥檚 Jandoli School of Communication. 鈥淭hese forms of media can be important gateways for people to get hooked on history.鈥

    Often, people make the mistake of assuming their favorite Civil War movie is 100 percent historically accurate, but Mackowski says there鈥檚 an important distinction between history and art.

    鈥淢ovies or books might give people wrong impressions, but if it gets them through the door at a historic site, then the historian working there has an opportunity he or she would not have had in the first place,鈥 Mackowski explained. 鈥淭he movie might get visitors through the door; the historian can then give them the accurate history.鈥

    鈥淓ntertaining History鈥 is not intended as a comprehensive collection, but rather a jumping-off point for readers to begin their own explorations.

    鈥淭he writers who contributed these essays did so because they love these books and movies and songs, so there鈥檚 a pretty high degree of 鈥榝anboy鈥 woven into the book,鈥 Mackowski said. 鈥淲e wanted it to feel like a reader was sitting down to a fun conversation with people who loved these things as much as they do.鈥

    Essay topics range from Ulysses S. Grant鈥檚 memoirs to 鈥淎braham Lincoln: Vampire Hunter,鈥 from 鈥淩oots鈥 to Ken Burns鈥 鈥淭he Civil War,鈥 from 鈥淒ixie鈥 to 鈥淎shokan Farewell,鈥 and from Civil War photography to the Gettysburg Cyclorama. Other works covered include 鈥淕one with the Wind,鈥 鈥淎ndersonville,鈥 鈥淐old Mountain,鈥 鈥淕lory,鈥 鈥淭he Battle Hymn of the Republic,鈥 鈥12 Years a Slave,鈥 and Ted Turner鈥檚 Civil War movies on TNT.

    Aside from his editing duties, Mackowski contributed several essays, including one titled 鈥淭he Ken Burns Effect,鈥 which demonstrates the boost in attendance popular media creates for historical sites. He has an essay about writer Shelby Foote, author of the monumental three-volume 鈥淭he Civil War: A Narrative,鈥 and he co-wrote an article about the rivalry between writers Ambrose Bierce and Stephen Crane, whose early Civil War writings are often the first introductions people have to Civil War literature.

    St. Bonaventure alumna Hannah Gordon, 鈥16, also contributed a pair of essays, putting to work her Jandoli School journalism skills. For one, she interviewed best-selling author Jeff Shaara; for the other, she interviewed Pulitzer Prize-winner Tony Horwitz.

    Another alumna, Rebecca Campana, 鈥03, an English and journalism and mass communication major, now an arts administrator at Arena Stage in Washington, D.C., contributed an essay about the Broadway musical 鈥淭he Civil War.鈥

    According to the publisher, 鈥淭he contributors鈥 fresh analysis articulates a shared passion for history鈥檚 representation in the popular media. The variety of voices and topics in this collection coalesces into a fascinating discussion of some of the most popular texts in the genres. In keeping with the innovative nature of this series, web-exclusive material extends the conversation beyond the book.鈥

    鈥淓ntertaining History鈥 is part of the Engaging the Civil War Series, published by Southern Illinois University Press in collaboration with Emerging Civil War, a public-history oriented group of historians co-founded by Mackowski. You can read their blog at .

    Mackowski has a Ph.D. in English/creative writing from Binghamton University, where part of his studies focused on Civil War-related literature. He has been on the faculty at St. Bonaventure since the fall of 2000.

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    About the University: The nation鈥檚 first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2019, St. Bonaventure was named the #1 regional university value in New York and #2 in the North by U.S. News and World Report.