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St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today鈥檚 digital-first communication world. You鈥檒l learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You鈥檒l be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School鈥檚 state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 鈥 a 7.5 脳 increase 鈥 according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience 鈥 a requirement consistent across all majors in the Jandoli School. The school鈥檚 dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you鈥檒l also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    St. Bonaventure鈥檚 Foster Center and Jandoli School to offer panel discussion on journalism and business

    Feb 3, 2020, 09:15 by Tim Geiger
    A panel discussion exploring the intersection between journalism and the business world will be held at 11:30 a.m. Thursday, Feb. 27, in the Murphy Professional Building Auditorium at St. Bonaventure University.
    A panel discussion exploring the intersection between journalism and the business world will be held at 11:30 a.m. Thursday, Feb. 27, in Dresser Auditorium of the Murphy Professional Building at St. Bonaventure University.

    The discussion, titled 鈥淢aking Connections: How Journalists and Businesspeople Can Learn From Each Other,鈥 is a presentation of the William C. Foster 鈥62 Center for Responsible Leadership at St. Bonaventure and the university鈥檚 Jandoli School of Communication.

    The event is open to all at no charge. It will be live-streamed on the university鈥檚 UStream channel.

    鈥淭he Foster Center is excited to be offering this event in conjunction with the Jandoli School, and we鈥檝e assembled a panel of accomplished professional journalists and successful businesspeople to address this important and relevant topic,鈥 said Dr. Michael Gallagher, assistant professor of finance and Foster Center director.

    鈥淢any successful businesspeople have analytical minds. They see opportunities where others may not, and they can identify problems and see solutions. Journalists are skilled at making complicated topics understandable to all. We think this discussion will demonstrate how both professions can learn from and enhance each other,鈥 he said.

    Moderating the discussion will be Janet Bodnar, a 1971 St. Bonaventure University graduate whose distinguished career has straddled both disciplines.

    Bodnar is editor-at-large of Kiplinger鈥檚 Personal Finance, a position she assumed in 2017 when she retired as editor of the magazine after eight years at the helm. She is a nationally recognized expert on the subjects of women and money, children鈥檚 and family finances, and financial literacy. While serving as editor, she was recognized by Folio as one of its Top Women in Media.

    She earned a bachelor鈥檚 degree from the Jandoli School at St. Bonaventure and her master鈥檚 degree from Columbia University, where she was a also a Knight-Bagehot Fellow in Business and Economics Journalism. She is a member of St. Bonaventure鈥檚 Board of Trustees.

    Bodnar was instrumental in the planning and development of the panel discussion, an event Aaron Chimbel, Jandoli School dean, said is both timely and important to students. 鈥淏usiness and journalism are increasingly intertwined and it鈥檚 crucial that our students understand this dynamic,鈥 he said. 鈥淲e鈥檙e particularly thankful to Janet for her vision to make this event possible.鈥

    Panelists include:
    • Erin Lowry, a 2011 Jandoli School graduate who helps millennials navigate their financial lives. She鈥檚 the author of 鈥淏roke Millennial, 鈥淏roke Millennial Takes on Investing,鈥 and the forthcoming 鈥淏roke Millennial Talks Money: Scripts, Stories and Advice to Navigate Awkward Financial Conversations.鈥 Lowry has appeared on CNBC, Yahoo Finance鈥檚 鈥淥n the Move,鈥 鈥淪unday Morning鈥 on CBS, and has been quoted in the New York Times and The Wall Street Journal.

    • Kevin A. Keenan, a founding partner of Keenan Communications Group of Buffalo, which specializes in crisis communications, public relations, strategic planning and grassroots advocacy. A 1982 graduate of St. Bonaventure鈥檚 Jandoli School, Keenan was director of the Office of the Communications for the Diocese of Buffalo from 2000 to 2011. Prior to that he spent 16 years at WBEN Radio in Buffalo.

    • Brian Connolly, vice president of innovation and business development at The Buffalo News. He serves as publisher of The News鈥 six community newspapers and is in charge of The News鈥 consumer revenue operations, including digital subscription strategy. He has held a number of key positions at The News since starting in 2003 as a Dow Jones Newspaper Fund intern, including editor of Gusto, the paper鈥檚 guide to arts and entertainment; online editor; and managing editor, overseeing all day-to-day operations of the newsroom and its staff of more than 100 reporters, photographers and editors.

    • Michael D. Herley, an experienced servant leader driving the three-way intersection of finance, communications and analytics. Former managing director and an executive committee member with Kekst CNC in New York, Herley recently launched his own entrepreneurial venture.
    The Foster Center for Responsible Leadership at St. Bonaventure was established in 2016 to educate and inspire leaders in business and society, providing them with opportunities to develop as responsible leaders with a grounding in the Franciscan values that guide the university.

    The center is made possible through an endowment gift by Daria L. Foster, managing partner of Lord, Abbett & Co. LLC, honoring her late husband, William C. Foster, a 1962 St. Bonaventure graduate who served on St. Bonaventure鈥檚 Board of Trustees from 2008 until his passing in 2010.

    This event is also made possible by the Endowment for Excellence in Business Journalism, which was created by Bodnar and her husband, John Linnehan, in 2018 to support the Jandoli School in business-focused areas of journalism and communication.

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    About the University: The nation鈥檚 first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2019, St. Bonaventure was named the #1 regional university value in New York and #2 in the North by U.S. News and World Report.