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St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today鈥檚 digital-first communication world. You鈥檒l learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You鈥檒l be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School鈥檚 state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 鈥 a 7.5 脳 increase 鈥 according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience 鈥 a requirement consistent across all majors in the Jandoli School. The school鈥檚 dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you鈥檒l also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    Bonaventure history prof draws parallels between 1920, 2020 presidential elections

    Feb 11, 2020, 13:58 by Tim Geiger
    The 2020 presidential election marks not just President Donald J. Trump鈥檚 re-election bid, but also the 100th anniversary of another presidential election marked by deep divides in America, a St, Bonaventure University professor argues in two papers posted by the Jandoli Institute for Presidents Day.

    The 2020 presidential election marks not just President Donald J. Trump鈥檚 re-election bid, but also the 100th anniversary of another presidential election marked by deep divides in America, a St, Bonaventure University professor argues in two papers posted by the Jandoli Institute for Presidents Day.

    鈥淭he anniversary of Warren G. Harding's election and Donald J. Trump鈥檚 re-election bid share more than simply landing a century apart,鈥 Philip G. Payne, chair of the university鈥檚 history department, wrote in . 鈥淚n both elections, Americans asked what it means to be an American in a changing world, changes that some Americans feel left out of.鈥

    In his other paper, , Payne draws parallels between the emerging media platforms of the 1920s and today鈥檚 media landscape, noting that Harding鈥檚 victory over James Cox in 1920 was the first time that presidential election results were announced over the radio. 

    鈥淚n the following decade of the Roaring 鈥20s, RCA became the darling of Wall Street and a symbol of progress,鈥 Payne wrote. 鈥淕oing forward, they could look to radio saturating society, but radio was one of several new forms of media shaping how people thought about politics and history.鈥

    Payne, who has taught at St. Bonaventure since 1998, is the author of (Ohio University Press, 2009)  and (Johns Hopkins University Press, 2015).

    鈥淒r. Payne鈥檚 papers exemplify the goals we had in mind when we established the Jandoli Institute last year,鈥 Richard A. Lee, the institute鈥檚 executive director, said. 鈥淏y tapping in to the expertise of the academic community, we can spark constructive dialogue on the issues confronting our nation.鈥

    The serves as a forum for academic research, creative ideas and discussion on the intersection between media and democracy.

    Payne鈥檚 two papers were funded by grants from the Leo E. Keenan Jr. Faculty Development Endowment.

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    About the University: The nation鈥檚 first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2019, St. Bonaventure was named the #1 regional university value in New York and #2 in the North by U.S. News and World Report.