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St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today鈥檚 digital-first communication world. You鈥檒l learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You鈥檒l be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School鈥檚 state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 鈥 a 7.5 脳 increase 鈥 according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience 鈥 a requirement consistent across all majors in the Jandoli School. The school鈥檚 dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you鈥檒l also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    St. Bonaventure enrollment continues to trend up in spite of pandemic

    Sep 14, 2020, 09:13 by Beth Eberth
    Despite the challenges and uncertainty of the COVID-19 pandemic, St. Bonaventure University continued to see healthy enrollment gains this fall. More than 500 freshmen enrolled for the fall semester, with fewer than 20 deferring their enrollment until spring or fall 2021.

    Despite the challenges and uncertainty of the COVID-19 pandemic, St. Bonaventure University continued to see healthy enrollment gains this fall.

    More than 500 freshmen enrolled for the fall semester, with fewer than 20 deferring their enrollment until spring or fall 2021. This is the third consecutive year the university topped 500 freshman deposits, making those the three largest freshman classes in the last 12 years.

    鈥淭eam effort often gets overused, but if there was ever a year when that clich茅 was absolutely true, this was it,鈥 said Dr. Dennis DePerro, university president. 鈥淥ur admissions team clearly did another incredible job, but so many people across campus contributed to developing a reopening plan that students and parents could feel good about.鈥

    Over the last five years, 天涯社区官网鈥檚 overall enrollment of 2,540 is up 26%, driven largely by a dramatic increase in graduate enrollment. The university鈥檚 growing suite of online graduate programs has caused a 116% increase in graduate enrollment, from 325 in 2015 to 701 in 2020.

    Five years ago, the university had two online programs and 45 online students. Today, it has seven online programs and 567 students, who come from 43 states, the District of Colombia and Canada.

    Undergraduate enrollment is up 13% over the last three years (1,597 vs. 1,804). 天涯社区官网 also had an 86% retention rate, the highest in the university鈥檚 history.

    Acknowledgement from national publications certainly didn鈥檛 hurt recruitment efforts.

    In U.S. News & World Report鈥檚 2021 college rankings released today, St. Bonaventure is again ranked among the nation鈥檚 best college values. 天涯社区官网 ranks No. 3 in New York and No. 6 in the North on the list of best regional university values.

    St. Bonaventure also ranked 19th out of 184 institutions on the U.S. News & World Report all-criteria ranking of Best Regional Universities in the North, the same spot it held last year.

    Last month, the university was named among the Best 386 Colleges in the nation by Princeton Review.

    鈥淭hese rankings validate the confidence that students and their families have shown in us the last few years,鈥 DePerro said. 鈥淎s we continue to develop programs that meet market demand, and also showcase what makes the Bonaventure experience so special, I expect we鈥檒l continue to see nice enrollment growth, even in these challenging times for higher education.鈥

    The university will welcome its first class of graduate students into its School of Health Professions this spring when 25 physician assistant studies students come on board in January. Historic Francis Hall is being renovated to house the school鈥檚 programs, including occupational therapy, which expects to welcome its first cohort of students in fall 2021.

    Programs in health science, sports media, sports management, broadcast journalism, and criminology 鈥 all launched in the last three years 鈥 have contributed to the enrollment surge. Expansion of varsity athletic rosters and the enhancement of the men鈥檚 and women鈥檚 rugby programs have also been key drivers to the enrollment uptick.

    For the second year in a row, St. Bonaventure also ranked 9th in the North on the Best Colleges for Veterans list, which ranks institutions that participate in federal initiatives helping veterans and active-duty service members pay for their degrees.

    The U.S. News list of regional universities in the North includes colleges that offer a full range of master鈥檚 degree programs.

    The magazine determined the value ranking using three figures from 2019-20: ratio of academic quality to price, percentage of undergraduates receiving need-based aid and average discount.

    Prospective students can calculate their scholarship eligibility at . Students who visit 鈥 either in person or virtually 鈥 and apply by Dec. 1 will receive $2,000 toward their Bonaventure education as part of the university鈥檚 new Visit Incentive Program.

    The magazine鈥檚 annual rankings of 鈥淎merica鈥檚 Best Colleges鈥 were released today. Complete rankings of nearly 1,600 schools nationwide are available at . They will also be published in this month鈥檚 issue of U.S. News & World Report, on newsstands starting today.