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St. Bonaventure University

Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today鈥檚 digital-first communication world. You鈥檒l learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You鈥檒l be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School鈥檚 state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 鈥 a 7.5 脳 increase 鈥 according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience 鈥 a requirement consistent across all majors in the Jandoli School. The school鈥檚 dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you鈥檒l also gain hands-on opportunities through our many campus media outlets.



Program Information

Bachelor of Arts in Content Creation


    • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    Schools of Communication, Business to discuss gender, jobs and money with personal finance journalist Farnoosh Torabi

    Oct 26, 2020, 12:56 by Beth Eberth
    St. Bonaventure University鈥檚 School of Communication and School of Business will host a Zoom discussion about gender, jobs and money with personal finance journalist Farnoosh Torabi on Nov. 5.

    St. Bonaventure University鈥檚 School of Communication and School of Business will host a Zoom discussion about gender, jobs and money with personal finance journalist Farnoosh Torabi on Nov. 5.

    The program, 鈥淕ender, Jobs & Money: A conversation about media, business and society,鈥 will be moderated by Aaron Chimbel, dean of the Jandoli School of Communication, and Dr. Matrecia James, dean of the School of Business. The event begins Nov. 5 at 11:30 on Zoom. Advance registration is required at .

    Farnoosh TorabiTorabi has been a contributing editor for Oprah Magazine & NextAdvisor, host of a primetime show on CNBC, creator of the Webby-nominated podcast So Money, and a bestselling author. Torabi鈥檚 work and advice have been featured in The New York Times, The Wall Street Journal, Fortune, Forbes, Time, Marie Claire, Glamour, Redbook and USA Today. She appears on major news and talk shows, including TODAY, CNN, MSNBC, Good Morning America, Dr. Oz, and The View.

    鈥淲e are fortunate to have this nationally-recognized expert talk with our students,鈥 Chimbel said. 鈥淔arnoosh is a dynamic speaker and insightful professional who will help students think deeply about these important topics.鈥

    Torabi鈥檚 podcast So Money has surpassed 14 million downloads with listeners in more than 200 countries, thanks to its one-of-a-kind interviews and deep conversations about money. On the show, she spotlights leading experts, authors and influencers 鈥 from Arianna Huffington to Margaret Cho, Queen Latifah and Tim Gunn 鈥 about their financial perspectives, money failures and habits. She also answers listeners鈥 personal financial questions each week.

    The journalist graduated with honors from Pennsylvania State University with a degree in finance and international business. She also holds a master鈥檚 degree from Columbia University鈥檚 Graduate School of Journalism.

    This event is made possible by the Endowment for Excellence in Business Journalism, which was created by Janet Bodnar and John Linnehan in 2018 to support the Jandoli School in business-focused areas of journalism and communication.

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    About the University: The nation鈥檚 first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2020, St. Bonaventure was named the #2 regional university value in New York and #3 in the North by U.S. News and World Report.

    Contact Us
    Chris Mackowski

    Dr. Christopher Mackowski
    Associate Dean of Undergraduate Programs Professor of Communication
    Plassmann Hall 224




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