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St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today鈥檚 digital-first communication world. You鈥檒l learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You鈥檒l be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School鈥檚 state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 鈥 a 7.5 脳 increase 鈥 according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience 鈥 a requirement consistent across all majors in the Jandoli School. The school鈥檚 dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you鈥檒l also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    New digital journalism master鈥檚 degree offered by 天涯社区官网 to reimagine how stories can be told

    Mar 18, 2021, 11:09 by Beth Eberth
    The Jandoli School of Communication at St. Bonaventure University will offer a new master鈥檚 degree in digital journalism this fall that will prepare students with a digital skillset to reimagine how stories can be told.
    Digital Journalism

    The Jandoli School of Communication at St. Bonaventure University will offer a new master鈥檚 degree in digital journalism this fall that will prepare students with a digital skillset to reimagine how stories can be told.

    The online master鈥檚 degree rests on the Jandoli School鈥檚 pillars of writing, reporting and editing excellence, while taking students to a modern news landscape where they can master the art of digital media and connect with audiences on a wide range of platforms by incorporating photography, video, design and audio.

    The 30-credit master鈥檚 program consists of nine three-credit courses and three one-credit digital projects. Applications are now being accepted.

    鈥淭he master鈥檚 program in digital journalism combines the best ideals of journalism with the newest ways to tell stories, creating a powerful combination for our students,鈥 said Aaron Chimbel, dean of the Jandoli School. 鈥淭he digital skills taught in this program prepare graduates to be leaders in the future of journalism.鈥

    This program emphasizes quality content creation for all media 鈥 from long-form reporting, to social media storytelling, to podcasts and mobile experiences.

    digital journalist The program will build on the Jandoli School鈥檚 more than 70 years of educating top journalists and communicators.

    鈥淒espite the accelerating pace of change in our industry, there remains a crucial need for reporters, editors, and communications professionals with a firm grasp on clear writing and strong reporting, and an intense curiosity of the world around them,鈥 said Eric Fisher, 鈥94, U.S. editor at SportBusiness. 鈥淭hese are fundamental skills that will always be in demand. St. Bonaventure鈥檚 foundational emphasis on these skills continues to serve me immensely more than 25 years after my graduation, and are key to what sets the university apart from other schools.鈥

    Students will learn the foundational tenets of journalism and apply those best ideals to become leaders in producing ethical journalism for diverse audiences in the digital world. In particular, students will learn how to:

    • Incorporate digital news into the broader scope of journalism
    • Demonstrate foundational skills in photography, video, design, and audio
    • Code with HTML, CSS, JavaScript, and other tools to master digital storytelling and produce compelling media elements
    • Report stories and digital news in real-time via social media
    • Build their personal brand as a journalist
    • Analyze data to understand content consumption and user behavior
    • Develop, research, and execute a major journalism project

    St. Bonaventure alumna Shannon Shepherd, 鈥12, an Associated Press award winner and former Sports Illustrated and WIVB-TV sports reporter, said some of her greatest mentors come from 天涯社区官网.

    鈥淚 could reach out to a professor at any time and ask if I was making the right choice or presenting myself in the right way. I am mostly grateful for being pushed constantly to better myself by many professors,鈥 she said.

    For more information about the digital journalism program,  or contact Chimbel at achimbel@sbu.edu.

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    About the University:
    The nation鈥檚 first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2020, St. Bonaventure was named the #2 regional university value in New York and #3 in the North by U.S. News and World Report.