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St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today鈥檚 digital-first communication world. You鈥檒l learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You鈥檒l be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School鈥檚 state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 鈥 a 7.5 脳 increase 鈥 according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience 鈥 a requirement consistent across all majors in the Jandoli School. The school鈥檚 dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you鈥檒l also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    Senior Jeremy Castro values the good friends and great teachers found at Bona鈥檚

    Apr 12, 2021, 11:28 by Beth Eberth
    Worth it. That鈥檚 how Jeremy Castro, a senior journalism major from Raritan, New Jersey, sums up his time at St. Bonaventure University.

    Worth it. That鈥檚 how Jeremy Castro, a senior journalism major from Raritan, New Jersey, sums up his time at St. Bonaventure University.

    It was worth what felt like an endless drive across I-86 during his first trip to campus four years ago, arriving in the dark at a place he knew only through its men鈥檚 basketball program. And it was worth all the late nights of balancing class assignments with the challenges of producing live sports telecasts, hosting his own radio shows, and wearing several editorial hats for the student-run newspaper.

    鈥淔or me, it鈥檚 been a real experience,鈥 Castro said. 鈥淚鈥檝e met a lot of people I won鈥檛 soon forget, people I care about and want to see succeed, and professors I can talk with, remember our time in class together, and just share a joke.鈥 

    Castro said the influence of his professors, especially those in the Jandoli School of Communication, has had a profound impact on him. He has gained a variety of skillsets via the mentorship of Rick Karnath, director of broadcasting, been challenged and inspired by the tough editing lessons of Dr. Denny Wilkins, professor of communication, and guided since his freshman year by the sage and nurturing advice of Carole McNall, assistant professor of journalism.

    鈥淚鈥檝e been able to work with a lot of very talented professors in the Jandoli School,鈥 he said. 鈥淚鈥檓 also proud of seeing the people I started this journey with now coming into their own, pumping out story after story, whether about the pandemic or sports or local news.鈥

    He said some of his best moments have been realized while working alongside classmates in covering Division I college sporting events on live television via ESPN+.  In his sophomore year, the A-10 struck a deal with ESPN鈥檚 digital network, which held specific requirements for equipment and staffing and how all sports should be covered on-air.

    The university integrated new HD equipment to meet the needs for the ESPN+ feed and then trained staff and students on how to utilize the equipment. Castro was there for every step forward into streaming live in HD across the country. He has done everything from play-by-play of sporting events to providing replays, operating a camera and overseeing audio and graphics for telecasts. 

    鈥淎s a kid, I watched a lot of sports,鈥 he said. 鈥淭o be involved with something like ESPN is a pretty cool thing.鈥

    Karnath, who teaches the Sports Television Production course and oversees the production room located in the Reilly Center, is appreciative of enthusiastic students like Castro.

    鈥淲ith St. Bonaventure and the Atlantic 10 being part of the ESPN family, we are able to bring these games to family and alumni and anyone else who might want the ability to view the games live,鈥 Karnath said. 鈥淭he product we produce is broadcast quality and has great viewership across the country. This wouldn鈥檛 be possible without dedicated students like Jeremy. It gives them first-rate, hands-on experience, as well as material they can put on their resumes and in their portfolios.鈥

    Karnath praised Castro for his strong work ethic as well as his attention to detail.

    鈥淎s an announcer, Jeremy always does his research,鈥 he said. 鈥淒uring a play-by-play for a men鈥檚 soccer game, the goalie from the visiting school was from Colombia. Jeremy did some research on the player鈥檚 hometown and found that this player lived in a town eight hours from the nearest airport. So for this player to get to the United States, he had an eight-hour car ride followed by a 22-hour flight. It was a fact that wasn鈥檛 important to the game, but it was a fun piece of information that enhanced our broadcast.鈥 

    During his final semester at Bona鈥檚, Castro is focusing on his photography skills 鈥 specifically sports photography 鈥 and is inspired by adjunct professors Craig Melvin, a photojournalist who covers the Buffalo Bills and the WWE, and Lian Bunny, a member of the class of 2017.  

    鈥淚鈥檓 really enjoying their instruction,鈥 he said. 鈥淭hey push me to be better. Now there鈥檚 more of an interest for me to 鈥榤ake鈥 a picture instead of 鈥榯ake鈥 a picture.鈥

    Words used to describe Castro include kind, dedicated and funny. Once he makes a decision, he sticks to it. He has been known to expound on rock 鈥榥鈥 roll, especially the great guitar players, and is fond of Starburst candies. But it is his appreciation of all things Bona鈥檚 that is his signature mark and will have the biggest influence on his future.

    鈥淏eing able to study at St. Bonaventure,鈥 he said, 鈥渋s worth everything.鈥

    ______________

    About the University: The nation鈥檚 first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2020, St. Bonaventure was named the #2 regional university value in New York and #3 in the North by U.S. News and World Report.