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St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today鈥檚 digital-first communication world. You鈥檒l learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You鈥檒l be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School鈥檚 state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 鈥 a 7.5 脳 increase 鈥 according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience 鈥 a requirement consistent across all majors in the Jandoli School. The school鈥檚 dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you鈥檒l also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    Author of book about collector of Black musical protest will lead Jandoli Institute Forum

    May 11, 2021, 09:21 by Beth Eberth
    Lawrence Gellert, a music collector who worked to introduce white audiences to a tradition of Black musical protest during the 1930s and 1940s, will be the subject of the Jandoli Institute鈥檚 next music and social justice online forum.

    Lawrence Gellert, a music collector who worked to introduce white audiences to a tradition of Black musical protest during the 1930s and 1940s, will be the subject of the Jandoli Institute鈥檚 next music and social justice online forum.

    Dr. Steven P. GarabedianDr. Steven P. Garabedian, author of a book about Gellert, will lead the discussion, which is scheduled for Monday, May 17, at 7 p.m.

    鈥淢usically, I see a parallel between the music Gellert collected and today鈥檚 hip hop,鈥 Garabedian, an assistant professor of history at Marist College, said. 鈥淧olitically, the lesson of Gellert and Black musical protest is one about the value of dominant culture allies to communities in struggle, cross-cultural coalition and its perils, and the stultifying haze of mass white delusion and denial when it comes to the realities of systemic injustice and the long fight to undo it.鈥

    Garabedian鈥檚 book, tells the story of Gellert鈥檚 rise in popularity and stature as a music collector, as well as the efforts of critics to dismiss him as a fraud.鈥

    鈥淭he book is about that rise and fall, but his material was authentic and reliable,鈥 Garabedian said. 鈥淚 approached the book as a cultural history, not just a story about the collector."

    Garabedian鈥檚 presentation, part of the institute鈥檚 鈥淪harp Notes, Sharp Thoughts鈥 series, will be followed by an online discussion with:

    鈥 , a musician, producer and cultural arts educator. Freeman is a faculty member at Pace University鈥檚 Department of Media, Communications, and Visual Arts and Director of Education for Brooklyn Raga Massive. He also serves on the board of The Association of Teaching Artists.

    Alex R. Gillham, an assistant professor of philosophy at St. Bonaventure University. Gillham鈥檚 research focuses on topics in ethics, ancient philosophy and philosophy of religion. He is particularly interested in the connection between music, identity and morality.

    鈥 , an associate professor in the Jandoli School of Communication at St. Bonaventure University and executive director of the Jandoli Institute. He writes and comments regularly on the intersection of music and public policy. During his career as a journalist, he covered rock 鈥檔鈥 roll for several years before establishing himself as a political reporter.

    鈥 , an archivist at Media Transfer Service in Rochester and host of a weekly podcast, 鈥淪treet Corner Talking.鈥 As station manager and music director at 88.3 W天涯社区官网-FM, he interviewed professional musicians, celebrities and athletes. They included Stephen Stills, Judy Collins, Louis Anderson, Doug Flutie, Dr. Oz, Jimmy Page and many others.

    鈥 , chair of the Department of Media, Communications, and Visual Arts at Pace University, where he teaches strategic and organizational communication in both the undergraduate and graduate programs.

    To register for Monday鈥檚 forum, complete the institute鈥檚 online .

    The Jandoli Institute launched 鈥淪harp Notes, Sharp Thoughts鈥 in October to explore the connection between music and social justice. The institute developed the project in collaboration with the Department of Media, Communications, and Visual Arts at Pace University. Through the project, scholars, musicians, journalists and others show how music has been 鈥 and can continue to be 鈥 a positive tool for social change.

    Previous forums have explored how today鈥檚 society should view the Band鈥檚 1969 song 鈥淭he Night They Drove Old Dixie Down,鈥 the Jazz and People鈥檚 Movement that brought attention to African American jazz musicians in the 1970s, the role musicians鈥 fans can play in promoting social justice, punk music鈥檚 ability to question corporate behavior, and the role of ticket corporations in the music industry.

    The institute serves as a forum for academic research, creative ideas and discussion on the intersection between media and democracy. The institute, accessible at , is part of the Jandoli School of Communication at St. Bonaventure University.

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    About the University: The nation鈥檚 first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2020, St. Bonaventure was named the #2 regional university value in New York and #3 in the North by U.S. News and World Report.