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St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today鈥檚 digital-first communication world. You鈥檒l learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You鈥檒l be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School鈥檚 state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 鈥 a 7.5 脳 increase 鈥 according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience 鈥 a requirement consistent across all majors in the Jandoli School. The school鈥檚 dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you鈥檒l also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    天涯社区官网 seniors explore international journalism in Italian internship

    Aug 5, 2022, 15:11 by Beth Eberth
    Two rising senior journalism students at St. Bonaventure University have finished their fourth week interning at Positano News in Piano di Sorrento, Italy.


    By Tyler Carro, 鈥22

    Two rising senior journalism students at St. Bonaventure University have finished their fourth week interning at Positano News in Piano di Sorrento, Italy.

    At right, Elizabeth Egan and Marnique Olivieri-PanepentoMarnique Olivieri-Panepento and Elizabeth Egan received their internship placements through Sant鈥橝nna Institute, where they and 11 other Bonaventure students are taking classes this summer as part of the Sorrento, Italy, study abroad program.  

    Olivieri-Panepento, of Buffalo, and Egan, of Rochester, have enjoyed their new adventures and learned to adapt to the Italian journalistic process and culture. 

    While interning at , an online newspaper of the Amalfi Coast and Sorrento Peninsula, Olivieri-Panepento and Egan have focused on tourism within neighboring villages. 

    Stories they鈥檝e written include:

    Nearly every day they take a train two towns over and experience the passions of the European culture.  

    Positano News Director Michele Cinque takes Olivieri-Panepento and Egan to meet individuals and explore places the majority of aspiring journalists will never encounter. The nature of unplanned interviews is something both students are mastering. 

    Learning to communicate without words is another skill the two women are learning as they go. Working in an office and conducting interviews where English is not commonly spoken is teaching them to pay attention to what people are saying, even though it鈥檚 in a different language. Paying attention to tone, hand gestures and facial expressions has helped them achieve this.

    Elizabeth Egan and Marnique Olivieri-Panepento are pictured with their newsroomOlivieri-Panepento and Egan began working together as students in St. Bonaventure鈥檚 Jandoli School of Communication, where they teamed up to write articles for , worked together as editor-in-chief and senior editor for , and shared ideas for their classes. They are grateful for that foundation and for their professors in the Jandoli School who prepared them with knowledge and encouragement.

    Olivieri-Panepento recognizes that the opportunity to work in a foreign country is rare for a college student and says she has learned professional skills she will carry throughout her career.

    鈥淭he pace of the Italian workplace has defined a new approach to how I view success and has shaped many new values,鈥 Olivieri-Panepento said.

    鈥淧ositano News forces its interns to become bold journalists 鈥 to never stop asking questions. Our boss tells us, 鈥楢sk, ask, ask. This is journalism. You ask and take pictures. You are journalists.鈥 Due to the language barrier, we have to listen differently and process what鈥檚 being said carefully. Though different countries around the world define journalism differently, there is a shared commitment to the undeniable work ethic at the root of all journalists.鈥

    For Egan, the internship has surpassed her expectations.

    鈥淲hile our boss鈥檚 startled face when he learned we didn鈥檛 speak Italian on the first day left me pretty nervous, my little bit of Italian, his little bit of English and a lot of hand gestures allowed us to quickly develop our own system of communication,鈥 she said.

    鈥淔ollowing our boss blindly onto a fishing boat in Positano, pushing into a private tour of an ancient Roman Villa, crashing two weddings, and having locals shower us with free espresso and limoncello all in the name of journalism are just a few of the many incredible experiences I will never forget from this internship,鈥 added Egan. 鈥淢ore importantly, the experience has taught me important lessons about listening, boldness in interviewing and that the key to being a good journalist is walking.鈥 

    At the end of the five weeks, Egan and Olivieri-Panepento will present at the Sant鈥橝nna Institute and summarize their internship experience through an e-portfolio to be shared with other interns, staff and News Director Cinque.