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St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today鈥檚 digital-first communication world. You鈥檒l learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You鈥檒l be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School鈥檚 state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 鈥 a 7.5 脳 increase 鈥 according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience 鈥 a requirement consistent across all majors in the Jandoli School. The school鈥檚 dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you鈥檒l also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    Mackowski鈥檚 new book details key consequences of overlooked Civil War battle

    Aug 22, 2022, 08:32 by Beth Eberth
    Ulysses S. Grant鈥檚 campaign to capture the city of Vicksburg, Mississippi, in the summer of 1863 proved to be one of the most decisive turning points of the American Civil War. As part of that campaign, Grant first had to capture the city of Jackson, the capital of Mississippi.

    Ulysses S. Grant鈥檚 campaign to capture the city of Vicksburg, Mississippi, in the summer of 1863 proved to be one of the most decisive turning points of the American Civil War. As part of that campaign, Grant first had to capture the city of Jackson, the capital of Mississippi.

    Battle of Jackson coverChris Mackowski, Ph.D., professor of journalism and mass communication at St. Bonaventure University, has published a new book, 鈥淭he Battle of Jackson, Mississippi, May 14, 1863,鈥 that now serves as the most comprehensive account ever written of the fight for the state capital.

    鈥淎fter months of futile attempts at capturing Vicksburg, Grant crossed the Mississippi River on April 29 and struck into the interior of the state,鈥 Mackowski said. 鈥淗e fought battles on May 2, 12, 14, 16, 17, 19, and 22, and then besieged Vicksburg until its surrender on July 4 鈥 that鈥檚 a lot of action! In the midst of those 67 days, the battle of Jackson on May 14 has usually been glossed over.鈥

    Other aspects of the campaign have received ample attention from historians, but Jackson has remained largely unexplored.

    鈥淕rant didn鈥檛 plan to fight the battle. It was a spur-of-the-moment decision,鈥 Mackowski said. 鈥淭he battle is usually treated as a setup for a battle two days later at a place called Champion Hill, which proved to be the decisive fight of the campaign. However, I wanted to look at the battle of Jackson on its own merits because it had important consequences.鈥

    Another reason the battle gets forgotten is because the battlefield has disappeared. 鈥淚t doesn鈥檛 help that pretty much the entire battlefield has been swallowed by the city as it has grown over the years, so there aren鈥檛 physical reminders of the battle,鈥 he says.

    鈥淭he Battle of Jackson, Mississippi, May 14, 1863,鈥 is the second book from publisher Savas Beatie LLC in its new Battles and Leaders Series.

    鈥淲e created the series to help provide a place where writers can focus on battles, characters or events that are not traditionally big sellers like Gettysburg, Vicksburg or Antietam,鈥 said publisher Theodore P. Savas.

    Terry Winschel, former chief historian at Vicksburg National Military Park, wrote the foreword for the book. Winschel said it 鈥渇ills a significant void in the literature on the campaign.

    鈥淢ackowski ... focuses his talented pen and marvelous storytelling ability to detail the battle for control of Mississippi鈥檚 capital city,鈥 he added.

    Mackowski says writing about a battle in Mississippi was 鈥渁 new adventure.鈥 His usual rule is to write only about stories that relate to the battlefields where he lives in Central Virginia: Fredericksburg, Chancellorsville, Mine Run, the Wilderness, and Spotsylvania Court House.

    鈥淚鈥檓 a firm believer that you can鈥檛 really write about a battle unless you really know the battlefield,鈥 he said.

    But in May 2018, for the 155th anniversary of Grant鈥檚 Vicksburg campaign, Mackowski was invited by the American Battlefield Trust to co-host a video series about the campaign in Mississippi.

    鈥淲e had a stellar lineup of guest stars on that trip, so I had to do a lot of in-depth study to get myself up to speed,鈥 Mackowski said. 鈥淚 took a particular interest in the battle of Jackson because my oldest son happens to be named Jackson 鈥 so that became my connection!鈥

    To situate events from the battle on the city鈥檚 modern landscape, Mackowski collaborated with historian Jim Woodrick, formerly with the Mississippi Department of Archives and History and a resident of the Jackson area. For the book鈥檚 final chapter, Mackowski took a trip to Jackson so Woodrick could show him around, and the chapter recounts the trip.

    鈥淚 can鈥檛 really call it a tour because there鈥檚 not much to see,鈥 Mackowski admits. 鈥淏ut at least people can connect the story with the geography in some way.鈥

    Only one other book on the battle has been published, a slim volume from 1981, but otherwise, the battle usually receives a few pages at most in larger studies of the Vicksburg campaign.

    鈥淚 had access to a lot of sources previous historians did not, so I was able to pull together what stands as the most exhaustive account of events in Jackson,鈥 Mackowski said. 鈥淚 admit, the bar was kind of low,鈥 he laughs, 鈥渂ut hopefully I鈥檝e raised that. I really wanted to give this battle its due.鈥

    Mackowski, who also serves as the associate dean for undergraduate programs in the Jandoli School of Communication, has taught at St. Bonaventure since the fall of 2000. 鈥淭he Battle of Jackson, Mississippi,鈥 is the 26th book he has authored, co-authored, or co-edited.