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St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today鈥檚 digital-first communication world. You鈥檒l learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You鈥檒l be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School鈥檚 state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 鈥 a 7.5 脳 increase 鈥 according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience 鈥 a requirement consistent across all majors in the Jandoli School. The school鈥檚 dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you鈥檒l also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    New essay collection edited by 天涯社区官网鈥檚 Mackowski explores Civil War monument controversies

    Oct 28, 2022, 08:10 by Beth Eberth
    Civil War monuments, particularly Confederate monuments, have been lightning rods for controversy in recent years. A new collection of essays co-edited by Dr. Chris Mackowski, professor of journalism and mass communication at St. Bonaventure University, tackles some of the tough questions that stem from those controversies.

    Civil War monuments, particularly Confederate monuments, have been lightning rods for controversy in recent years. A new collection of essays co-edited by Dr. Chris Mackowski, professor of journalism and mass communication at St. Bonaventure University, tackles some of the tough questions that stem from those controversies.

    ECW10 Monuments cover鈥淐ivil War Monuments and Memory: Favorite Stories and Fresh Perspectives from the Historians at Emerging Civil War,鈥 is co-edited with historian Jonathan Tracey and published by Savas Beatie. It is the fourth hardcover in the Emerging Civil War Tenth Anniversary Series, featuring nearly 35 essays by 28 historians.

    The book begins with a basic primer that defines monuments, memorials, and other sorts of markers, Mackowski said.

    鈥淭heir placement also makes a difference. In a public square versus on a battlefield versus in a cemetery 鈥 those contexts make a difference,鈥 Mackowski explains. 鈥淲hether a monument is publicly or privately funded makes a difference, too. Our essays try to explore many of these specific issues that have put monuments into the news today. Our book doesn鈥檛 have all the answers, but we do hope we offer a lot of food for thought.鈥

    Mackowski said monuments have become the subject of controversy lately because there鈥檚 more to them than meets the eye.

    鈥淢onuments can be useful learning tools in some situations,鈥 he says, 鈥渂ut they can also have multiple layers of meaning that can be celebratory to one group of people and quite hurtful to another group, all at the same time. And those groups might not understand each other鈥檚 perspectives.鈥

    Any monument captures a particular version of history because of the story it tries to tell and commemorate.

    鈥淭his is what we call 鈥榟istorical memory,鈥 which is different than 鈥榟istory,鈥欌 said Mackowski. 鈥淧eople like to remember history in specific ways. For instance, we might see statues of Abraham Lincoln that show him being inspirational or noble or even humanized. He was all those things, but he could also look awkward on a horse and he suffered from bouts of depression 鈥 yet we don鈥檛 see statues that depict those sides of him. Every statue or monument represents a deliberate choice to show things a certain way.鈥

    The book includes a number of essays that show how historical memory works.

    鈥淲e take a few familiar stories from the Civil War and show how they鈥檝e been misremembered and twisted a bit over time and what the implications of that are,鈥 he said.

    Mackowski鈥檚 co-editor, Jon Tracey, works as a historian in Virginia鈥檚 Shenandoah Valley. He also chairs the editorial board for Emerging Civil War (ECW), an organization of more than 30 historians dedicated to sharing the story of the American Civil War. Mackowski serves as ECW鈥檚 editor in chief.

    Mackowski is the author, co-author, or editor of more than 25 books on the Civil War. He teaches writing in St. Bonaventure鈥檚 Jandoli School of Communication, where he also serves as associate dean for undergraduate programs. He has taught at St. Bonaventure since the fall of 2000.

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    About the University: The nation鈥檚 first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. St. Bonaventure was named the #5 regional university value in the North in U.S. News and World Report鈥檚 2022 college rankings edition.