天涯社区官网

St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today鈥檚 digital-first communication world. You鈥檒l learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You鈥檒l be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School鈥檚 state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 鈥 a 7.5 脳 increase 鈥 according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience 鈥 a requirement consistent across all majors in the Jandoli School. The school鈥檚 dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you鈥檒l also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    Mackowski鈥檚 newest books look at the Civil War through the lens of leadership and pop culture

    Jul 31, 2023, 12:44 by Beth Eberth
    What can the Civil War teach us about leadership? What can movies and books teach us about the Civil War? These are the central questions at the heart of a pair of new books published by St. Bonaventure University Professor Chris Mackowski.
    Fallen Leaders cover

    What can the Civil War teach us about leadership? What can movies and books teach us about the Civil War?

    These are the central questions at the heart of a pair of new books published by St. Bonaventure University Professor Chris Mackowski. Mackowski served as the editor of one essay collection, titled 鈥淔allen Leaders,鈥 and co-editor of the other, with Jon Tracey, titled 鈥淭he Civil War and Pop Culture.鈥 Both books are published by Savas Beatie, LLC, as part of the Emerging Civil War 10th Anniversary Series.

    Mackowski serves as the editor in chief of Emerging Civil War (ECW), an online forum for more than 30 historians dedicated to connecting the general public to the story of the American Civil War. Savas Beatie launched Emerging Civil War 10th Anniversary Series to collect the 鈥渂est of鈥 from the ECW blog, transcripts from presentations at ECW鈥檚 annual symposia, transcripts from the Emerging Civil War Podcast, and original essays.

    鈥溾楩allen Leaders鈥 looks at Civil War leaders 鈥 from army commanders on down to the regimental level 鈥 who were either killed or wounded in battle or who 鈥榝ell from grace,鈥 Mackowski said. 鈥淲hat kind of impact does it have when a leader is suddenly removed from the chessboard? What can we learn from these men as they served and as they fell?鈥

    鈥淔allen Leaders鈥 features 49 contributions by 29 authors and a foreword by Dr. Zachary Fry, who teaches in the Department of Military History at the U.S. Army Command and General Staff College.

    鈥淧op Culture,鈥 meanwhile, includes 39 essays by 26 authors and a foreword by Pulitzer Prize-finalist Dr. Brian Matthew Jordan. Jordan chairs the Department of History at Sam Houston State University in Texas.

    Pop Culture cover

    One of the book鈥檚 essays was written by former Jandoli School faculty member Patrick Vecchio. Vecchio鈥檚 essay, 鈥淒riving Dixie Down,鈥 looks at the song 鈥淭he Night They Drove Dixie Down鈥 by The Band.

    Mackowski said 鈥淧op Culture鈥 can serve as a powerful hook to get people interested in history.

    鈥淥ver and over, I hear people talk about the impact a movie like 鈥楪ettysburg鈥 or 鈥楪lory鈥 had in getting them interested in the Civil War. Or maybe they read the novel 鈥楾he Killer Angels鈥 or 鈥楥old Mountain.鈥 Our book looks at some of those ways that our wider culture engages with and interacts with the Civil War and the impact that can have in capturing their interest,鈥 he said.

    Mackowski teaches writing in the Jandoli School of Communication at St. Bonaventure and also serves as the school鈥檚 associate dean for undergraduate programs. He has authored or co-authored nearly two dozen books and edited a half-dozen essay collections on the Civil War. He has taught at St. Bonaventure since the fall of 2000.

    ______________

     

    About the University: The nation鈥檚 first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. St. Bonaventure was named the #5 regional university value in the North in U.S. News and World Report鈥檚 2022 college rankings edition.