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St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today鈥檚 digital-first communication world. You鈥檒l learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You鈥檒l be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School鈥檚 state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 鈥 a 7.5 脳 increase 鈥 according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience 鈥 a requirement consistent across all majors in the Jandoli School. The school鈥檚 dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you鈥檒l also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    Jandoli Institute to publish hybrid journalism series

    Jun 20, 2024, 08:27 by Beth Eberth
    Climate change, artificial intelligence and NCAA conference realignment are among the topics St. Bonaventure University faculty members tackled in a hybrid journalism project for the Jandoli Institute.


    Climate change, artificial intelligence and NCAA conference realignment are among the topics St. Bonaventure University faculty members tackled in a hybrid journalism project for the Jandoli Institute.

    stack of newspapersThe institute published the project鈥檚 first two articles during the spring semester and will post five additional articles in June and July. A video interview with the authors will accompany each article. Videos also will be posted for the two articles published in March.

    鈥淭he project showcases the diverse expertise of the St. Bonaventure faculty,鈥 Jandoli School Executive Director Dr. Richard Lee said. 鈥淧rofessors from different disciplines have partnered with faculty from the Jandoli School of Communication to develop and produce well-researched, well-reported and well-written journalism.鈥

    The first of the summer articles, 鈥,鈥 was posted on the Jandoli Institute website June 19. Dr. Xiao-Ning Zhang, a professor in the Biology Department and director of the Biochemistry Program, collaborated with Dr. Pauline Hoffmann, an associate professor in the Jandoli School of Communication, to produce the article.

    The Jandoli Institute will publish the following articles and videos on its site on Wednesdays through the end of July:

    • June 26: 鈥淣CAA Conference Realignment鈥 by Dr. Tiffany Demiris, an assistant professor of Sports Management, and Dr. Denny Wilkins, a professor of Journalism in the Jandoli School.
    • July 3: 鈥淎dvertisers can renew focus on $21 billion market: consumers with disabilities鈥 by Elizabeth Gratz, an assistant professor of Marketing and interim Marketing Department chair, and David Kassnoff, a retired Jandoli School faculty member. (Video only; article was published on March 14.)
    • July 10: 鈥淎corns, A Forgotten Food鈥 by Dr. Scott Medler, an associate professor of Physician Assistant Studies, and Dr. Tammy Rae Matthews, an assistant professor in the Jandoli School.
    • July 17: 鈥淗istory Here and Now: The Issue of Presentism and Relevance鈥 by Dr. Phillip Payne, chair of the History Department, and Dr. Brian Moritz, director of the Jandoli School鈥檚 online M.A. programs in Sports Journalism and Digital Journalism. (Video only; article was published on March 21.)
    • July 24: 鈥淗ate Goes to School鈥 by Dr. Robin Valeri, a professor of Psychology, and Pauline Hoffmann.
    • July 31: 鈥淎.I. - Students and the World of Work鈥 by John Stevens, a lecturer of Management, and Carole McNall, an assistant professor in the Jandoli School.

    鈥淭hese are dynamic collaborations of interdisciplinary work that will benefit the public,鈥 said Jandoli School Dean Aaron Chimbel. 鈥淚 am thankful for Dr. Lee and the faculty members who made this happen.鈥

    Cassidey Kavathas, a 2024 Jandoli School Journalism graduate, interviewed the writers and created the videos.

    The , a part of the Jandoli School of Communication, serves as a forum for academic research, creative ideas and discussion on the intersection between media and democracy.

    The institute鈥檚 is funded by a grant from the Leo E. Keenan Jr. Faculty Development Endowment at St. Bonaventure and by the Jandoli School.

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    About the University: The nation鈥檚 first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. Out of 167 regional universities in the North, St. Bonaventure was ranked #6 for value and #14 for innovation by U.S. News and World Report (2024).