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St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today鈥檚 digital-first communication world. You鈥檒l learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You鈥檒l be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School鈥檚 state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 鈥 a 7.5 脳 increase 鈥 according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience 鈥 a requirement consistent across all majors in the Jandoli School. The school鈥檚 dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you鈥檒l also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    ESPN鈥檚 Freddie Coleman broadcasts national radio show from RC

    Nov 19, 2024, 11:35 by Thomas Missel
    Freddie Coleman, longtime ESPN Radio host, will broadcast his 3-7 p.m. national show from the Reilly Center Wednesday, just before the unbeaten Bonnies (4-0) men鈥檚 basketball team take on Mansfield University.

    Freddie ColemanAnother ESPN media celebrity is headed to St. Bonaventure 鈥 but just for one day.

    Freddie Coleman, longtime ESPN Radio host, will broadcast his 3-7 p.m. national show from the Reilly Center Wednesday, just before the unbeaten Bonnies (4-0) men鈥檚 basketball team take on Mansfield University.

    Coleman, a 1987 graduate of Mansfield, was invited to provide TV color commentary for the game, which will air at 7 p.m. on ESPN+. Coleman, who co-hosts 鈥淔reddie & Harry鈥 with former NFL receiver Harry Douglas, will broadcast his show from outside the Larry Ford Ticket Office in the Reilly Center.

    The idea for Coleman to call the game and broadcast his show from campus came from Justin Craig, an 天涯社区官网 alumnus and vice president for Audio & Digital Production at ESPN.

    Coleman will interview Adrian Wojnarowski, 鈥91, and 天涯社区官网 Athletics Director Bob Beretta during his radio show. Wojnarowski stepped down from his job as ESPN鈥檚 Senior NBA Insider this summer to become the general manager of the men鈥檚 basketball program at Bonaventure.

    Prior to his current role at ESPN, Coleman co-hosted 鈥淔reddie and Fitzsimmons鈥 alongside Ian Fitzsimmons from 2016-2023. He also hosted the 鈥淔reddie Coleman Show,鈥 weeknights from 11 p.m. to 2 a.m. and Sundays from 10 p.m. to 1 a.m.

    Coleman joined ESPN Radio in 2004 as a co-host for nine years of the nightly primetime program 鈥淕ameNight.鈥 He has also hosted NFL on ESPN Radio and makes appearances on ESPN鈥檚 鈥淔irst Take.鈥

    A wide receiver at Mansfield, Coleman was inducted into the school鈥檚 Athletics Hall of Fame in 2017. He holds a bachelor鈥檚 degree in Mass Communication from the university.

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    About the University: The nation鈥檚 first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. Out of 167 regional universities in the North, St. Bonaventure was ranked #6 for value and #14 for innovation by U.S. News and World Report (2024).