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St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today鈥檚 digital-first communication world. You鈥檒l learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You鈥檒l be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School鈥檚 state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 鈥 a 7.5 脳 increase 鈥 according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience 鈥 a requirement consistent across all majors in the Jandoli School. The school鈥檚 dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you鈥檒l also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    Bona students conduct research for presentation at conference

    Jul 15, 2025, 15:30 by Beth Eberth
    Students in Anne Lee鈥檚 鈥淲omen, Minorities and the Media鈥 course and Richard Lee鈥檚 鈥淢edia and Democracy鈥 course are assisting with research for a presentation about Patricia Kennealy-Morrison, who studied journalism at St. Bonaventure in the 1960s and had successful careers covering rock鈥檔鈥檙oll, developing advertising campaigns and writing novels.


    Students in St. Bonaventure University鈥檚 six-week Francis E. Kelley Oxford Program at the University of Oxford鈥檚 Trinity College are contributing to research for a presentation at an academic conference.

    Students in Anne Lee鈥檚 鈥淲omen, Minorities and the Media鈥 course and Richard Lee鈥檚 鈥淢edia and Democracy鈥 course are assisting with research for a presentation about Patricia Kennealy-Morrison, who studied journalism at St. Bonaventure in the 1960s and had successful careers covering rock 鈥檔鈥 roll, developing advertising campaigns and writing novels.

    The St. Bonaventure presentation is scheduled for 10:30 a.m. ET on Sunday at the Mid-Atlantic Popular & American Culture Association鈥檚 Virtual Symposium.

    San Damiano Cross鈥淚n the presentation, we plan to share Patricia Kennealy-Morrison鈥檚 extraordinary accomplishments, which are often overshadowed by her relationship with Jim Morrison, the lead singer of the Doors,鈥 Richard Lee said. 鈥淲e also plan to explain how the foundation for her success came at a small Catholic university in rural Western New York.鈥

    Kennealy-Morrison was editor of Jazz & Pop magazine and authored several books, including a memoir about her relationship with Morrison, and two fiction series 鈥 one science fiction/fantasy; the other, a collection of murder mystery novels. She died in 2021.

    鈥淎s a writer, Kennealy-Morrison helped people take music journalism seriously,鈥 Anne Lee said. 鈥淎s a woman, she achieved success and earned respect in the male-dominated field of rock music.鈥

    The two years Kennealy-Morrison spent studying journalism at St. Bonaventure played an influential role in her career.

    鈥淩ussell Jandoli, then head of the department, was a role model and a teacher in the true sense of the word,鈥 she wrote in a blog post in 2008. 鈥淗e taught me how to think the story like a reporter and feel the story like a reader and write the story like a witness on oath and edit the story like a hanging judge. Without his influence, I would still have become a writer and editor, but not the writer and editor I became because of him.鈥

    Later in her career, Kennealy-Morrison made visits to St. Bonaventure to work with journalism students. In 2008, she spoke at the Jandoli School鈥檚 Communication Day. Her visits led to lasting friendships with several faculty and staff members. She donated several of her books to the university, as well as a large jeweled Celtic cross that hangs outside the dean鈥檚 office in the Jandoli School of Communication.

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    About the University: The nation鈥檚 first Franciscan university, St. Bonaventure is a community committed to transforming the lives of its students inside and outside the classroom, inspiring in them a commitment to academic excellence and lifelong civic engagement. Out of 167 regional universities in the North, St. Bonaventure was ranked #6 for value and #14 for innovation by U.S. News and World Report (2024).