St. Bonaventure University

Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information

Bachelor of Arts in Content Creation


    • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    Harris to present research at visual communication conference

    Mar 18, 2026, 15:44 by Beth Eberth
    Heather Harris, associate professor of Communication, has had her research accepted for presentation at the VISCOMM40 International Visual Communication Conference, to be held in June 2026 in Yachats, Oregon.



    Heather Harris, associate professor of Communication, has had her research accepted for presentation at the VISCOMM40 International Visual Communication Conference, to be held in June 2026 in Yachats, Oregon.

    Heather HarrisHer paper, “Alohomora: Unlocking the Visual Magic of Harry Potter’s First Edition Covers Across Cultures,” examines how visual framing shapes meaning through the first-edition cover art of "Harry Potter and the Philosopher’s Stone."

    The study compares covers from the United Kingdom, United States, Germany, and Italy to explore how different cultures visually interpret the same story for young readers. Using visual communication theory, semiotic analysis, and Molly Bang’s theory of picturacy, Harris analyzes how design elements such as shape, color, composition and symbolic imagery influence tone, emotional cues and reader expectations.

    Her findings highlight how children’s book covers function as persuasive visual texts that shape meaning before the first page is ever read. This paper is the first step in a larger cross-cultural study of the full Harry Potter series.

    Contact Us
    Chris Mackowski

    Dr. Christopher Mackowski
    Associate Dean of Undergraduate Programs Professor of Communication
    Plassmann Hall 224




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